Best-in-class Japanese equity and commodities research
LATEST RESEARCH

Japan Equity Strategy: The Trend is Your Friend
The Trend of Rising Ordinary Profits is Firmly Reestablished.
21 Mar | Neil Newman

Japan telecoms
Mercari Mobile: eCommerce is the target
05 Mar | Kirk Boodry

VIDEO: Visit to Smart Energy Week
De-carbonization, biomass and wind energy
26 Feb | Neil Newman

Japan Equity Strategy – Artificial Intelligence Going Cheap
Hardware, not software, should remain the investor focus.
20 Feb | Neil Newman

Japan Equity Strategy – Having The Last Word
Tariff targets China, Canada, and Mexico; equity markets are up. The US and Japan are down.
13 Feb | Neil Newman

Japan Equity Strategy – PM Ishiba Earns His Keep
Japan is likely the safest safe haven for investors in 2025 outside the US.
09 Feb | Neil Newman

Deep Dive – The Final Front Ear – Japan in Space
Episode II: Putting Things In Odd Places.
08 Feb | Neil Newman

Internet Initiative Japan (3774)
Q3 24 results flash: mixed
07 Feb | Kirk Boodry

LY Corp (4689)
Q3 24 results flash: beat and surprise dividend raise
06 Feb | Kirk Boodry

Sky Perfect JSAT (9412)
Q3 24 results flash: beat and raise
05 Feb | Kirk Boodry

KDDI (9433)
Q3 24 results flash: mixed quarter
05 Feb | Kirk Boodry

Sky Perfect JSAT (9412)
Investment program continues apace
04 Feb | Kirk Boodry

Softbank Group (9984)
Support for generative AI in Japan too
03 Feb | Kirk Boodry

VIDEO: Visit to RoboDEX Robot show.
RoboDEX 2025 Robot Trade Show in Tokyo
02 Feb | Neil Newman

Japan Equity Strategy – Good Things Come In Threes
Three things that may surprise in 2025
29 Jan | Neil Newman

Critical Minerals
Metals should surprise to the upside in 2025 against poor expectations
24 Jan | Ian Roper

NTT (9432)
As expected, NTT Law to be amended not abolished
23 Jan | Kirk Boodry

Japan Equity Strategy – Defence and Security 2025
We are 25 miles from Russia, 70 miles from Taiwan, and 31 miles from Korea. Nervous?
22 Jan | Neil Newman

Softbank Group (9984)
Masa has his mojo back
22 Jan | Kirk Boodry

Softbank Group (9984)
We are waiting for an AI pivot but TikTok comes first
17 Jan | Kirk Boodry

Japan Equity Strategy - Humanoid Robots in Japan
Perhaps the next big thing in home appliances starts to appear this year.
15 Jan | Neil Newman

Japan Equity Strategy: T minus ten...and counting
Ten days before MAGA re-starts. What could this mean for Japan?
07 Jan | Neil Newman

Japan Equity Strategy – It looked a bit like Christmas
Japan has its own commercial style Christmas running up to New Year. And it feels like it may have been a good one.
30 Dec | Neil Newman

Softbank Group (9984), Buy
Friends in high places
17 Dec | Kirk Boodry

Japan fintech tracker Q2 24
Asset sales and restructuring are on the rise
05 Dec | Kirk Boodry

Japan Equity Strategy - Where Do We Go From Here?
The outlook for Japan's markets with Prime Minister Ishiba and President Trump
25 Nov | Neil Newman

Rakuten Group (4755), Buy
Q3 24 results flash: beat
13 Nov | Kirk Boodry

Softbank Group (9984), Buy
Q2 24 results flash: beat
12 Nov | Kirk Boodry

Internet Initiative Japan (3774), Buy
Q2 24 results flash: in-line
08 Nov | Kirk Boodry

Softbank Corp (9434), Buy
Q2 24 results flash: beat and raise, but expected
08 Nov | Kirk Boodry

NTT (9432), Buy
Q2 24 results flash: beat
07 Nov | Kirk Boodry

LY Corp (4689), Buy
Q2 24 results flash: beat and guidance raise
05 Nov | Kirk Boodry

The Final Bell – Oct 2024 Japanese Market Review
Ineffective New Management, same problem with the yen, no snow
05 Nov | Neil Newman

KDDI (9433), Buy
Q2 24 results flash: modest beat and buyback sweetener
01 Nov | Kirk Boodry

Sky Perfect JSAT (9412), Buy
Q2 23 results reaction: in-line on space segment growth
01 Nov | Kirk Boodry

Japan Equity Strategy – Greece is the way we are feeling
Yet, Japan has no National Debt
31 Oct | Neil Newman

NTT (9432), Buy
Potential AI auto venture with Toyota highlights tech credentials
29 Oct | Kirk Boodry

Softbank Group (9984), Buy
AI news including ARM and Apollo
23 Oct | Kirk Boodry

NTT Law update
NTT Law update: Regulator working groups happy with status quo
21 Oct | Kirk Boodry

Softbank Group (9984), Buy
As the AI pivot approaches, Vision Fund is soaring
03 Oct | Kirk Boodry

NTT (9432), Buy
IR Day: back to basics
01 Oct | Kirk Boodry

Japan Equity Strategy – Mass Immigration
There could be a flood of foreigners moving to live in Japan
30 Sep | Neil Newman

Softbank Group (9984), Buy
Fukuoka Softbank Hawks company visit
26 Sep | Kirk Boodry

Japan fintech tracker Q1 24
Valuations for online payment assets
19 Sep | Kirk Boodry

Askul Corp. (2678), Not rated
Q1 25 results flash: mixed
13 Sep | Kirk Boodry

KDDI (9433), Buy
New reporting scheme highlights IoT and corporate sales growth
12 Sep | Kirk Boodry

Softbank Group (9984), Buy
Buyback program gets off to a quick start
06 Sep | Kirk Boodry

LY Corp (4689), Buy
Accretive buyback preserves listing status and boosts TP
03 Sep | Kirk Boodry

The Final Bell – Aug 2024 Japanese Market Review
Market crash, the largest M&A deal and a new leader wanted
03 Sep | Neil Newman

Japan Equity Strategy – Fiery Rings
Nuclear fusion in Japan, and why we should now start to pay attention
29 Aug | Neil Newman

Japan Equity Strategy – Ring of Fire
Mega-quakes, mega-eruptions and mega-storms are all part of living in Japan
20 Aug | Neil Newman

Rakuten Group (4755), Neutral
Q2 24 results flash: in-line
09 Aug | Kirk Boodry

Internet Initiative Japan (3774), Buy
Q1 24 results flash: positive
07 Aug | Kirk Boodry

NTT (9432), Buy
Q1 24 results flash: positive
07 Aug | Kirk Boodry

Softbank Group (9984), Buy
Q1 24 results flash: positive
07 Aug | Kirk Boodry

Softbank Corp (9434), Neutral
Q1 24 results flash: mixed
06 Aug | Kirk Boodry

Softbank Group (9984), Buy
The second highest discount to fair value ever
05 Aug | Kirk Boodry

LY Corp (4689), Buy
Q1 24 results flash: beat
02 Aug | Kirk Boodry

KDDI (9433), Buy
Q1 24 results flash: mixed
02 Aug | Kirk Boodry

Softbank Group (9984), Buy
Markets less enthusiastic on ARM print
01 Aug | Kirk Boodry

Japan Equity Strategy – What Next For The Yen
Is it a revival, a temporary reversal, or is the yen forever rotten?
30 Jul | Neil Newman

Deep Dive: The Final Front Ear – Japan in Space
Episode I: The Space Bug
19 Jul | Neil Newman

Astris Japan Equity Strategy
The launch of Astris Advisory Equity Strategy Reports
18 Jul | Neil Newman

Japan Equity Strategy – The 2024 Scandal Spread
When a scandal is not a scandal
17 Jul | Neil Newman

The Final Bell – June 2024 Japanese Market Review
Short sellers, share buybacks and M&A
01 Jul | Neil Newman
Sky Perfect JSAT (9412), Buy
The years in the wilderness are over – initiate coverage at Buy
28 Sep | Kirk Boodry
DEEP DIVE

Deep Dive: The Final Front Ear – Japan in Space Episode II (Neil Newman)
Putting Things In Odd Places.
Ask for TrialLATEST REPORTS
Title | Analyst | Sector | Date | Description | Download |
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Japan Equity Strategy: The Trend is Your Friend | Neil Newman | Strategy | 2025.03.21 | The Trend of Rising Ordinary Profits is Firmly Reestablished. |
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Japan telecoms | Kirk Boodry | Telecoms | 2025.03.05 | Mercari Mobile: eCommerce is the target |
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Mercari has launched an MVNO. They are a bit late to the game but Mercari has launched a new consumer-facing mobile service alongside its eCommerce and fintech offerings. The new service can help tie those two offerings together (indeed, payment is through Merpay or Mercard only for now) whilst Mercari uniquely offers users the ability to buy or sell unused data volumes in 1GB increments, tying mobile directly into the C2C commerce platform. Headline pricing of ¥990/2GB and ¥2,390/20GB is roughly competitive with MVNOs like IIJmio, which charges ¥440 for 2GB/data and ¥2,240 for 35GB with incremental (campaign) pricing of ¥500 for voice calling. |
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VIDEO: Visit to Smart Energy Week | Neil Newman | Strategy | 2025.02.26 | De-carbonization, biomass and wind energy |
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As Japan is tied into fossil fuels in the energy mix will through the next two decades, there is a growing corporate interest in business involvement in decarbonisation. Using biomass as a fuel source for generating electricity is relatively new, but may become interesting as the excessive amount of pollen shedding cedar trees that are a target for harvesting for energy. And offshore wind-power, seemingly as inaccessible as nuclear fusion, is still on the road to becoming a reality. In this video, Neil Newman visits Smart Energy Week 2025 to find out the latest for Astris Advisory.
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Japan Equity Strategy – Artificial Intelligence Going Cheap | Neil Newman | Strategy | 2025.02.20 | Hardware, not software, should remain the investor focus. |
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KEY TAKEAWAYS
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Japan Equity Strategy – Having The Last Word | Neil Newman | Strategy | 2025.02.13 | Tariff targets China, Canada, and Mexico; equity markets are up. The US and Japan are down. |
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KEY TAKEAWAYS
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Japan Equity Strategy – PM Ishiba Earns His Keep | Neil Newman | Strategy | 2025.02.09 | Japan is likely the safest safe haven for investors in 2025 outside the US. |
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KEY TAKEAWAYS
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Deep Dive – The Final Front Ear – Japan in Space | Neil Newman | Strategy | 2025.02.08 | Episode II: Putting Things In Odd Places. |
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KEY TAKEAWAYS
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Internet Initiative Japan (3774) | Kirk Boodry | Telecoms | 2025.02.07 | Q3 24 results flash: mixed |
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IIJ posted Q3 results that beat for revenue but missed at the OP line although EBITDA and net income were broadly in line. We consider this an encouraging quarter as operating profit (+9%) and EBITDA (+10%) grew at the highest rate since Q1 23, which puts full-year financial targets within reach whilst Q3 orders received rebounded strongly from Q2 and were the highest ever. We remain at Buy. |
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LY Corp (4689) | Kirk Boodry | Internet | 2025.02.06 | Q3 24 results flash: beat and surprise dividend raise |
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Solid eCommerce and fintech results have driven another quarterly beat and LY Corp is on track to exceed its full-year profitability targets with c. 80% progress to both EBITDA and EPS guidance already locked in. The company has mostly exceeded quarterly expectations since its operational nadir in 2023 but an increase in the dividend for the first time since the LINE/Yahoo merger and talk of further buybacks makes the recovery seem more real. We remain at Buy. |
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Sky Perfect JSAT (9412) | Kirk Boodry | Telecoms | 2025.02.05 | Q3 24 results flash: beat and raise |
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This was a great quarter. The company largely met or exceeded Q3 consensus and raised its full-year targets across the board. Expectations for FY24e EBITDA and net income have been raised by 4% and 6% respectively whilst a 23% increase in the dividend means shareholders benefit immediately. Management also laid out plans to drive mid- to long-term space revenue growth that make our current forecasts look conservative. We remain at Buy. |
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KDDI (9433) | Kirk Boodry | Telecoms | 2025.02.05 | Q3 24 results flash: mixed quarter |
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KDDI posted mixed results with retail mobile sales predictably weaker than previous quarters but business service revenue also coming in light. The former was offset somewhat by stability in the roaming revenue stream coming out of Rakuten whilst the contribution from Lawson remained relatively robust despite expectations of seasonal easing. The company is largely on-track to meet its FY24e financial targets despite an OP miss this quarter, as it laps a tough Q4 last year. |
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Sky Perfect JSAT (9412) | Kirk Boodry | Telecoms | 2025.02.04 | Investment program continues apace |
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Sky Perfect JSAT has entered into a capital and business alliance with ArkEdge Space to help build and operate constellations of micro-satellites. Financial details were not disclosed but the investment falls under the ¥10bn investment allocation for space start-ups and venture funds that the company announced last year.
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Softbank Group (9984) | Kirk Boodry | Technology | 2025.02.03 | Support for generative AI in Japan too |
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Softbank Group rolled out the CEOs of ARM and OpenAI in a presentation to Japanese corporates on the launch if its new domestic Enterprise-focused generative AI service called Cristal. Its first customer will be the Softbank Group companies themselves, which have identified annual spending of up to ¥450bn ($3bn) over time. That aspect of the presentation was compelling enough to lift shares of Softbank Corp. and LY Corp into positive territory despite a terrible day for markets. There were also tentative signs of support for Softbank Group, although it has a bigger challenge in convincing investors that a massive OpenAI investment on a valuation 4x that of a year-ago makes sense. An OpenAI product reveal and a massive push into Japan do help. We remain at Buy.
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VIDEO: Visit to RoboDEX Robot show. | Neil Newman | Strategy | 2025.02.02 | RoboDEX 2025 Robot Trade Show in Tokyo |
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Neil Newman visited RoboDEX robot trade show in Tokyo and encountered Japanese humanoid robots.
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Japan Equity Strategy – Good Things Come In Threes | Neil Newman | Strategy | 2025.01.29 | Three things that may surprise in 2025 |
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Last week at the British Chamber of Commerce in Japan's Shinnenkai, I gave a short speech and chose to steer away from conventional economic topics like the Bank of Japan's policy rate hike, the strengthening yen, or rising wages. Instead, I offered three bold predictions for 2025: Japan will enjoy a politically dull yet economically strong year despite global unpredictability; Japanese robots will perfect folding T-shirts, ushering in a new era for domestic assistance and disability aids; and Japan could lead in achieving nuclear fusion with a net energy gain, potentially integrating it into the energy mix by 2035.
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Critical Minerals | Ian Roper | Commodities | 2025.01.24 | Metals should surprise to the upside in 2025 against poor expectations |
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Metals and Commodities Outlook: Metals like copper, zinc, and aluminum show strong potential for price increases in 2025 due to supply constraints and rising Chinese demand. Iron ore, nickel, and lithium markets are stabilizing, while thermal and metallurgical coal could recover driven by Indian steel growth. China and India in Trade: China diversifies away from U.S. dependency, expanding renewable energy and reducing oil imports. India faces challenges, including energy costs and decreased FDI, but economic growth and fiscal incentives may spark recovery in 2025. India’s Economic Recovery: Despite 2024 disappointments, India anticipates improved growth due to tax cuts, infrastructure spending, and controlled inflation. Key risks include global trade shifts and reliance on Russian energy. |
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NTT (9432) | Kirk Boodry | Telecoms | 2025.01.23 | As expected, NTT Law to be amended not abolished |
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Press reports indicate the government will introduce legislation to the next Diet session to amend rather than abolish NTT Law. This has really been the only potential path as results from a Ministry of Industry Affairs and Communications (MIC, the regulator) review back in October recommended that key elements of the Law remain in place so it should come as no surprise. We are taking this opportunity to publish an update to our forecasts after Q2 results, although the changes our minor and our ¥207/share valuation by fiscal year-end is the same. We remain at Buy. |
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Japan Equity Strategy – Defence and Security 2025 | Neil Newman | Strategy | 2025.01.22 | We are 25 miles from Russia, 70 miles from Taiwan, and 31 miles from Korea. Nervous? |
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Softbank Group (9984) | Kirk Boodry | Technology | 2025.01.22 | Masa has his mojo back |
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Softbank, alongside Oracle and OpenAI, has announced a $100-500bn project to build AI infrastructure in the US. The revelation of concrete plans for its expected $70bn+ AI pivot is good news for Softbank. Not only were ARM shares up 4% on the reveal, but we expect markets will start to build AI upside into their valuations now that we know where Softbank intends to go. We remain at Buy. |
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Softbank Group (9984) | Kirk Boodry | Technology | 2025.01.17 | We are waiting for an AI pivot but TikTok comes first |
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Despite the apparent volatility in the share price, Softbank Group shares have essentially been range-bound for more than a year now when adjusted for NAV. Masa’s trip to Mar-a-Lago did not move the needle very much, although a positive resolution to the TikTok dilemma this weekend could unlock an eventual ByteDance IPO and boost NAV. Outside of that, updates on Softbank’s AI plans remain the focus. The company has been silent but press reports in December and January have filled in some of the gaps on what we might expect. Shares continue to look cheap at 50% of NAV and we remain at Buy. |
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Japan Equity Strategy - Humanoid Robots in Japan | Neil Newman | Strategy | 2025.01.15 | Perhaps the next big thing in home appliances starts to appear this year. |
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• Humanoid robots are set to play a transformative role in society and economies and, with their own ChatGPT moment on the horizon, it is time to look at the players.
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Japan Equity Strategy: T minus ten...and counting | Neil Newman | Strategy | 2025.01.07 | Ten days before MAGA re-starts. What could this mean for Japan? |
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• It will be a turbulent year ahead. Several wars rage around the world, governments collapsing as a reinvigorated President Donald Trump returns.
• Mitigating rapidly changing risks in 2025 will challenge investors as the two largest economic rivals, the US and China, influence investment decisions. • The next three largest economies—Germany, Japan, and India—all have depth and breadth in their stock markets. Japan appears positioned to outperform. |
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Japan Equity Strategy – It looked a bit like Christmas | Neil Newman | Strategy | 2024.12.30 | Japan has its own commercial style Christmas running up to New Year. And it feels like it may have been a good one. |
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• Japanese spending picks up during seasonal festivities: Hanami picnics early in the year, summer holidays, trips to admire the autumn leaves, and a very commercial Christmas and New Year celebration. |
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Softbank Group (9984), Buy | Kirk Boodry | Technology | 2024.12.17 | Friends in high places |
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There has been a flurry of excitement over Masa Son’s trip to Mar-a-Lago to announce plans to invest $100bn and create 100K jobs over the next four years in AI and related infrastructure. There are strong parallels with 2016 when Masa made a similar trip and pledge ($50bn and 50K jobs). Masa has described Trump’s second electoral win as the double-down presidency and that he would double down too. Here we go.
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Japan fintech tracker Q2 24 | Kirk Boodry | Fintech | 2024.12.05 | Asset sales and restructuring are on the rise |
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There has been a flurry of corporate activity with Rakuten selling more fintech assets, KDDI restructuring its fintech JV with Mitsubishi UFJ, and DoCoMo reportedly leaning towards buy versus build to get into online banking. That has boosted shares of SBI Sumishin and Rakuten Bank although the real winner over the last month has been Monex Group.
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Japan Equity Strategy - Where Do We Go From Here? | Neil Newman | Strategy | 2024.11.25 | The outlook for Japan's markets with Prime Minister Ishiba and President Trump |
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• A minority government is in place, policies are tangled, and the LDP getting things done will be like waiting for a vending machine to accept a crumpled ¥1000 note. • Meanwhile, across the Pacific, a reinvigorated Donald Trump is back to run the country; a lot will change, and much will get • Japan might not change much, but in the U.S., who knows what’s coming? This could be a strong reason to be overweight equities in both countries. |
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Rakuten Group (4755), Buy | Kirk Boodry | eCommerce | 2024.11.13 | Q3 24 results flash: beat |
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Rakuten Group posted Q3 results ahead of expectations and the first profitable quarter on an OP basis in the mobile era, driven largely by solid
performance for fintech stalwarts Rakuten Card and Rakuten Bank. Headline mobile numbers look better too, but these have been adjusted for contributions from the mobile ecosystem and like-for-like performance came in exactly as expected. |
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Softbank Group (9984), Buy | Kirk Boodry | Technology | 2024.11.12 | Q2 24 results flash: beat |
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Softbank Group posted Q2 financial results ahead of expectations powered by investment gains and a lower tax bill. There are a few key takeaways as Vision Fund upside was enough to push cumulative returns back into the black for the first time in nine quarters even as reported NAV on a yen basis was down QoQ on a weaker dollar.
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Internet Initiative Japan (3774), Buy | Kirk Boodry | Telecoms | 2024.11.08 | Q2 24 results flash: in-line |
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IIJ posted Q2 results that largely met consensus and Astris expectations. Revenue grew 12% in Q2, a fourth consecutive quarter for double-digit
gains driven by one-time sales from system integration projects (+31%) but supported by recurring sales growth of 8% as corporate DX tailwinds continue to blow. We were particularly encouraged by cloud revenue growth of 9% with some of that benefit coming from VMWare repricing. Going forward, headline numbers should look more impressive as VMWare pricing pass-throughs drive gains in OP instead of losses. We remain at Buy. |
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Softbank Corp (9434), Buy | Kirk Boodry | Telecoms | 2024.11.08 | Q2 24 results flash: beat and raise, but expected |
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Softbank Corp posted results modestly ahead of expectations partially fueled by the outperformance at LY Corp announced earlier this week. Similarly, management has raised its FY24e guidance, which now sits in line with consensus expectations. In the core mobile business, service revenue grew for the fourth consecutive quarter, helped by a return to net adds growth in Q2 and stable ARPUs. We believe the share price largely reflects the operational upside in mobile and the positive contribution from LY Corp. We remain at Neutral.
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NTT (9432), Buy | Kirk Boodry | Telecoms | 2024.11.07 | Q2 24 results flash: beat |
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After NTT Data’s shiny numbers yesterday, an earnings beat was already in the cards for NTT and it delivered that and a little bit extra. Q2 operating income of ¥484bn was ¥34bn higher than consensus forecasts as Data upside (of c. ¥17bn) was augmented by upside across the other business lines. DoCoMo’s topline was softer than we would have liked with service revenue erosion of 3% v 2% last quarter but NTT has described mobile improvement as an H2 story already so that weakness may already be baked into expectations. Looking ahead, we expect visible progress on issues that have held investors back such as concerns about regional business profitability and mobile weakness - and remain at Buy.
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LY Corp (4689), Buy | Kirk Boodry | Internet | 2024.11.05 | Q2 24 results flash: beat and guidance raise |
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LY Corp has posted another solid quarter driven by a beat in ad sales and robust EBITDA growth in the fintech business. The quarter was strong enough for management to raise its full-year targets for EBITDA and EPS to levels ahead of consensus and Astris forecasts, providing some confidence that the quarterly beat is sustainable. That should provide support for the shares to move higher and with 35% potential upside to our FY24e target price, we remain at Buy.
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The Final Bell – Oct 2024 Japanese Market Review | Neil Newman | Strategy | 2024.11.05 | Ineffective New Management, same problem with the yen, no snow |
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• The downfall of the hapless ruling Liberal Democratic Party was the highlight of October, the old guard badly punished by the electorate for losing touch with reality.
• Markets were positioned for political turbulence, though there was little follow through, equities underpinned, and everything continued in Japan’s micro-economic climate. • Back to the same problem with yen, a further weakening raising the costs of imports and input costs to both companies and the home and back focus for MoF and BoJ. |
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KDDI (9433), Buy | Kirk Boodry | Telecoms | 2024.11.01 | Q2 24 results flash: modest beat and buyback sweetener |
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This was a solid print with core businesses performing as expected and profitability modestly ahead of expectations. That the latter was helped by contributions from the Lawson investment is reassuring. Mobile revenue continued its recovery albeit with different drivers than we had forecast. Meanwhile, the company is buying back a record amount of shares for the second year running and will split its shares 2:1 by yearend. There is a lot to like in this report and we remain at Buy.
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Sky Perfect JSAT (9412), Buy | Kirk Boodry | Telecoms | 2024.11.01 | Q2 23 results reaction: in-line on space segment growth |
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Sky Perfect JSAT has posted Q2 results broadly in-line with consensus and Astris expectations, helped by continued robust performance in the
satellite segment (revenue +9%, OP +29%). Media results were mixed with better revenue and less subscriber erosion than expected (37K net subs lost for Q2 23 v 67K a year ago) but a one-time ¥0.8bn charge on valuation losses impacting segment profit. Corresponding announcements on carbon neutral efforts and an expanded agreement on broadband resale with Starlink are encouraging and we remain at Buy. |
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Japan Equity Strategy – Greece is the way we are feeling | Neil Newman | Strategy | 2024.10.31 | Yet, Japan has no National Debt |
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• Japan has the highest gross debt-to-GDP ratio of any country, and has been compared with Greece and the US by the ”one model fits all” debt-rating agencies.
• As interest rates rise, the cost of servicing debt goes up… or does it really, when most of government debt is owned by government pension funds and the central bank? • Rumblings of a sovereign debt downgrade have started, but before anything like that happens, there needs to be a fresh look at Japan’s debt burden. |
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NTT (9432), Buy | Kirk Boodry | Telecoms | 2024.10.29 | Potential AI auto venture with Toyota highlights tech credentials |
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The Nikkei has reported that NTT and Toyota will soon announce a c.¥500bn joint venture to develop AI-based driver support software. The JV will take Toyota’s Software Defined Vehicle (SDV) concept and combine it with NTT’s AI and communications infrastructure to create a competitive alternative to the self-driving software options already being tested.
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Softbank Group (9984), Buy | Kirk Boodry | Technology | 2024.10.23 | AI news including ARM and Apollo |
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It has been a surprisingly busy day for Softbank Group as reports of potential AI investment continue to filter through even as ARM escalates its feud with Qualcomm over licensing agreements. On balance, markets were slightly negative on the news as shares fell 0.5%. Despite the announcement of a share buyback at the Q1 results, the discount to NAV remains stubbornly above 50% as markets give less credit to the impact of a stronger dollar (+2% over one week and +6% over one month) on asset valuations. We remain at Buy.
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NTT Law update | Kirk Boodry | Telecoms | 2024.10.21 | NTT Law update: Regulator working groups happy with status quo |
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Results from the Ministry of Internal Affairs and Communications (MIC, the regulator) working groups (WG) are coming out now, and unsurprisingly, there is very little that the regulator believes should change although in most cases the WGs have signaled flexibility should conditions evolve. We expect WG suggestions will be factored into the telecom business law and, possibly, other regulations as needed, opening the door for the LDP to propose the abolition of the NTT Law when the legislature meets next year.
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Softbank Group (9984), Buy | Kirk Boodry | Technology | 2024.10.03 | As the AI pivot approaches, Vision Fund is soaring |
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Masa Son believes artificial general intelligence (AGI) is now as little as 2-3 years away, which seems to imply that an acceleration in Softbank Group’s AI direct investment is at hand. It may also be why SBG is now putting $500mn in OpenAI, although that may be related more to returns than strategy. It is relatively small in the context of an investment plan that could amount to tens of billions of dollars. Meanwhile, Vision Fund’s
public portfolio has posted its best quarter since Q4 FY20, which should set the stage for a third profitable quarter out of the last four when it reports in November. We have updated our forecasts for the end of the quarter. We remain at Buy. |
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NTT (9432), Buy | Kirk Boodry | Telecoms | 2024.10.01 | IR Day: back to basics |
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Shares of NTT have slumped this year as concerns on mobile performance and local exchange profitability weigh on sentiment even as regulatory and political uncertainty lingers. Management was able to address the former, focusing attention on improvements in mobile and its regional businesses although we will have to wait for the politicians and regulators to address the latter. We have tweaked our forecasts for Q1 results and
IR Day comments albeit with no change to our valuation. With 40% potential upside and an increasingly positive message we remain at Buy. |
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Japan Equity Strategy – Mass Immigration | Neil Newman | Strategy | 2024.09.30 | There could be a flood of foreigners moving to live in Japan |
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• Foreigners are being lured to live in Japan, from the megawealthy, professionals, influencers, and entrepreneurs to skilled and semi-skilled workers from Asia.
• In 2022 and 2023, the number of resident foreigners grew 11% per year, the same rate as the United Kingdom, to total 3.2 million, or just over 2.5% of the population. • Migrant workers are arriving in increasing numbers as the labour force is bolstered, and like in the UK, this flow could easily turn into an uncontrolled flood. |
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Softbank Group (9984), Buy | Kirk Boodry | Technology | 2024.09.26 | Fukuoka Softbank Hawks company visit |
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Recently, we went down to Fukuoka to meet the management of the Softbank Hawks baseball team and also watch a game. We highly recommend you give it a try. I have been in Japan since 2000 and am an avid fan of a Tokyo team but the experience in Kyushu is on a higher level. Today's report is about Softbank, but sports are common within our coverage as Rakuten and DeNA also own baseball teams and we hope to expand on this subject over time. The direct financial contribution is de minimis but the indirect benefits from promotional opportunities and corporate branding are material.
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Japan fintech tracker Q1 24 | Kirk Boodry | Fintech | 2024.09.19 | Valuations for online payment assets |
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Valuations for payment assets have become increasingly important as LY Corp (PayPay IPO) and Rakuten (fintech restructuring) look to public markets for eventual validation. We think both are worth more than ¥1,000bn, although we give a slight edge to PayPay on better visibility. Whilst there has been talk of a PayPay IPO for years, Rakuten will probably be the first to move as it has set a January deadline for its fintech restructuring. Meanwhile, online banks have been market darlings with SBI up 87% YTD and Rakuten Bank +45% even with the uncertainty over a deal with the parent company.
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Askul Corp. (2678), Not rated | Kirk Boodry | eCommerce | 2024.09.13 | Q1 25 results flash: mixed |
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The quarter came in mixed with revenue as expected but operating profit below consensus. Sales to large corporates provided support for the top line whilst there was a very modest boost as B2C sales lapped a weak quarter last year but spending from SMEs remains weak. Taking some of the sting out of the OP miss, full-year guidance remains unchanged, implying better growth to come whilst a new ¥2bn buyback was unveiled.
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KDDI (9433), Buy | Kirk Boodry | Telecoms | 2024.09.12 | New reporting scheme highlights IoT and corporate sales growth |
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KDDI shares have moved back into the range they traded at before the Lawson announcement in February, helped by a return to mobile service growth, a healthy share buyback, and corporate DX tailwinds. Q1 VAS sales to corporates jumped 39%, helped in part by acquired revenue (Relia) but also by robust growth in IoT sales (+27%), which have been unveiled for the first time with a change in segment reporting. We’ve updated our forecasts driving a corresponding increase in our target price from ¥5,350 to ¥5,500. With 15% potential upside, we remain at Buy.
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Softbank Group (9984), Buy | Kirk Boodry | Technology | 2024.09.06 | Buyback program gets off to a quick start |
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Softbank Group announced it has already bought back ¥126bn of its ¥500bn mandate in August, a pace that is largely in line with that of previous buybacks.
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LY Corp (4689), Buy | Kirk Boodry | Internet | 2024.09.03 | Accretive buyback preserves listing status and boosts TP |
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The company has confirmed the completion of the ¥150bn share buyback program it announced at Q1 results last month. The acquisition of shares
from A Holdings, the company jointly owned by parents Softbank Corp and Naver, reduces the share count enough to ensure the existing free float is compliant with Prime market listing rules. This has been widely anticipated but it is always nice to get confirmation and today’s closing price is the highest the shares have traded since the end of February. After updating our forecasts for the Q1 print and the accretive buyback our target price moves from ¥560 to ¥570 and with 38% potential upside. We remain at Buy. |
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The Final Bell – Aug 2024 Japanese Market Review | Neil Newman | Strategy | 2024.09.03 | Market crash, the largest M&A deal and a new leader wanted |
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• The Tokyo stock market crashed, creating echoes of 1987's Black Monday, but investors remained cool and looked for bargains.
• Potentially the biggest foreign M&A deal targeting Japanese retail formally arrived, along with strong headwinds in the form of nasty typhoons that could hit tourism. • The Liberal Democratic Party needs a new leader - the race begins. Could Japan get a new prime minister that's less than half a century old? |
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Japan Equity Strategy – Fiery Rings | Neil Newman | Strategy | 2024.08.29 | Nuclear fusion in Japan, and why we should now start to pay attention |
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• Recreating the sun’s energy on Earth has been tougher than anyone imagined, but as the need for clean energy grows, investors’ pockets get deeper.
• A cascade of scientific breakthroughs and records, with public and private funding expanding, suggests useful reactors may not be far off. • Within six years, there could be a profound change in Japan’s energy planning with “new nuclear”, decarbonization plans and perhaps even a future for electric cars. |
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Japan Equity Strategy – Ring of Fire | Neil Newman | Strategy | 2024.08.20 | Mega-quakes, mega-eruptions and mega-storms are all part of living in Japan |
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• Japan’s annual summer holiday has turned into something of a nightmare, as many who braved an earthquake warning and went away had to fight a typhoon to get home.
• Just about everyone who has heard of the Nankai Trough, or experienced Typhoon No. 7, has either bought or is likely looking to buy disaster survival gear. • It's good and bad for business: good for some retail like disaster prevention and homebuilding, but bad for insurance and tourism. |
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Rakuten Group (4755), Neutral | Kirk Boodry | eCommerce | 2024.08.09 | Q2 24 results flash: in-line |
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An encouraging announcement on liquidity last night provided an exciting opening to what turned out to be a very predictable print. Q2 results were in-line with consensus and Astris expectations across the board as mobile losses improved even as a weak eCommerce result was offset by fintech strength. Management had little to add on the fintech reorganization although this is still slated for January despite the lack of disclosure so far. The sales/leaseback scheme marks a turning point in the balance sheet conversation as management is looking beyond the FY25 public debt refi. Still, with financial results in-line with expectations, our outlook does not change and we remain at Neutral.
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Internet Initiative Japan (3774), Buy | Kirk Boodry | Telecoms | 2024.08.07 | Q1 24 results flash: positive |
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IIJ posted Q1 results in-line with consensus forecasts and tightened its FY guidance range at a point ahead of market expectations. The latter is particularly important as it draws a line under uncertainty raised last quarter after sudden pricing changes from VMWare. The company now expects FY24 operating income of ¥32bn versus a ¥30-33bn range and consensus of ¥31bn. With uncertainty on pricing adjustments largely passed, markets can focus again on the positive investment thesis as IIJ has the highest exposure to corporate DX growth in our universe. We remain at Buy.
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NTT (9432), Buy | Kirk Boodry | Telecoms | 2024.08.07 | Q1 24 results flash: positive |
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Q1 24 results largely met our expectations although they came in below optimistic consensus forecasts. We don’t attribute any special factors to that – there is often a wide range within consensus on quarterly expectations and a commitment to full-year targets usually offsets that. We were happy to see the company confirm a ¥200bn share buyback plan even if it is a bit shy of the ¥250bn we had penciled in. Operationally, results for the local exchange businesses were predictably weak but a modest improvement QoQ in mobile service revenue erosion bodes well for the rest of the year. We remain at Buy.
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Softbank Group (9984), Buy | Kirk Boodry | Technology | 2024.08.07 | Q1 24 results flash: positive |
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Softbank Group posted Q1 results that were largely in line financially whilst also announcing a ¥500bn buyback for the next twelve months.
Headlines for the latter should generate some excitement even if it seems somewhat light at $3.4bn versus previous programs and what activist investors would like to see. With cash on hand of ¥4,600bn and LTV of 8- 10%, it seems manageable alongside even an accelerated AI investment program. A 37% share price decline from July highs and 46% potential upside to our target indicates it will be meaningfully accretive to the overall valuation. We remain at Buy. |
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Softbank Corp (9434), Neutral | Kirk Boodry | Telecoms | 2024.08.06 | Q1 24 results flash: mixed |
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Softbank Corp posted results ahead of expectations but an OP beat was largely driven by LY Corp, which reported last week. Meanwhile, results for the core consumer mobile business were mixed with solid top-line growth of 2% a positive but offset by signs that competitive intensity is ramping up. This was a decent print but the operational upside is already reflected in the share price as Softbank Corp has well outperformed peers over the last year (+13% v 6% for KDDI and -9% at NTT Group). We remain at Neutral.
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Softbank Group (9984), Buy | Kirk Boodry | Technology | 2024.08.05 | The second highest discount to fair value ever |
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Softbank Group shares are down 25% over two days on tech weakness, a stronger yen, and geopolitical worries. With TOPIX down 12% today and US futures signaling further downside ahead, it may be too early to call a bottom, but we do think it is worth highlighting that the discount is approaching record levels at 57% versus the 70% it reached when markets sold off on Covid fears.
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LY Corp (4689), Buy | Kirk Boodry | Internet | 2024.08.02 | Q1 24 results flash: beat |
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LY Corp has delivered a fourth consecutive quarter of solid numbers with core advertising and eCommerce sales ahead of expectations and strategic fintech in-line with our robust forecasts. A ¥150bn buyback to improve its liquidity metrics is also compelling whilst optimism on its filing with the MIC on administrative guidance extends support even further. Shares have had a tough time rebounding from weakness last year but there are enough elements here, even in a difficult market, to drive shares higher. LY Corp has been our top Internet pick and these results are encouraging. We remain at Buy. |
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KDDI (9433), Buy | Kirk Boodry | Telecoms | 2024.08.02 | Q1 24 results flash: mixed |
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KDDI posted mixed Q1 results as operating income missed consensus expectations but revenue growth in key areas like retail mobile (+0.8%) and enterprise sales (+39%) indicate the core businesses remain solid. Normally, we would expect a modest profitability miss to be unremarkable as quarterly results for large cap telcos, particularly in terms of margins, can be lumpy but nervous markets could drive outsized moves as portfolios churn more than usual. KDDI was a relative winner coming into the print with shares down a mere 0.3% versus a 6% rout for the TOPIX. We remain at Buy.
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Softbank Group (9984), Buy | Kirk Boodry | Technology | 2024.08.01 | Markets less enthusiastic on ARM print |
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We thought the ARM report was fine although clearly markets were hoping for a guidance raise. Q1 results were ahead of our expectations with 39% revenue growth although the upside was driven more by licensing growth (+72%) than royalty sales (+17%). Guidance for Q2 was less impressive with the range for expected revenue implying a rather dramatic slowdown in growth rates (0% growth at mid-point of range albeit off a very strong
quarter last year). Management also kept the full-year outlook unchanged. Shares of ARM traded down as much as 12% in the aftermarket. |
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Japan Equity Strategy – What Next For The Yen | Neil Newman | Strategy | 2024.07.30 | Is it a revival, a temporary reversal, or is the yen forever rotten? |
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• Who says intervention doesn’t work? Japan’s Ministry of Finance appears to have engineered the start of a currency reversal.
• The owners of the ballooning carry trade have had weeks of warning, and are now unwinding at an accelerating rate. • Does the Bank of Japan take the baton now to defend the economy given that practically everything is at stake as we head for winter? |
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Deep Dive: The Final Front Ear – Japan in Space | Neil Newman | Strategy | 2024.07.19 | Episode I: The Space Bug |
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• Japan has been active in space for decades. However, plans to go to the moon in 2028 and a USD6.5bn R&D fund now focus the attention of companies, startups, and their investors. |
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Astris Japan Equity Strategy | Neil Newman | Strategy | 2024.07.18 | The launch of Astris Advisory Equity Strategy Reports |
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We are pleased to announce the launch of Astris Advisory Equity Strategy Reports at a time when Japan offers some of the most interesting and diverse investment opportunities in Asia through a highly liquid, transparent market.
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Japan Equity Strategy – The 2024 Scandal Spread | Neil Newman | Strategy | 2024.07.17 | When a scandal is not a scandal |
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• A “scandal” surfaced recently over Toyota’s safety tests, the press had a feeding frenzy on bureaucrats’ complaints, shares dived, but in the end it may have more to do with bureaucracy than safety.
• Meanwhile, though Fujitsu is centred in the biggest miscarriage of justice in UK history, shares remain firm and the Japanese government bureaucrats are saying nothing. • Fujitsu’s shares may be topping out as a real scandal is revealed whilst Toyota’s shares may have bottomed after the scandal is parked in the garage. |
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The Final Bell – June 2024 Japanese Market Review | Neil Newman | Strategy | 2024.07.01 | Short sellers, share buybacks and M&A |
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• The Nikkei 225 returned +2.8 pct in June, Topix returned +1.3 pct and the JPX-Nikkei Index 400 rose +1.5 pct in June.
• A steady decline from Yen 154-mid/USD mid-month to Yen 161/USD by the end of the month June. • Japanese government bond yields continued to rise towards the end of June after a brief dip to 0.93 pct. |
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Sky Perfect JSAT (9412), Buy | Kirk Boodry | Telecoms | 2023.09.28 | The years in the wilderness are over – initiate coverage at Buy |
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Even with a 47% run YTD, Sky Perfect JSAT shares trade at similar levels to where they did at the end of FY15 (Mar-16) when it last posted video
subscriber growth. That is no accident as media weakness has steeredthe narrative even as the space segment has ridden improved economics and capacity expansion to record results. Management believes enough in the future that it will leverage the balance sheet to invest for growth and increase returns. This is a textbook example of what undervalued Japanese companies (<1x P/book) can do to boost value. We think shares are worth ¥900/share by year-end and are initiating coverage at Buy. |
ANALYSTS PROFILES

Neil Newman
Neil is an expert commentator and seasoned strategist on Japanese and pan-Asia equities markets drawing on his 40-years experience in Japan and Hong Kong. His publications include: Equity macro thematic and macroeconomic strategy notes equity market outlook multimedia articles a quarterly deeper dive into emerging or existing themes video interviews with interesting guests round table participation in discussions with industry experts videos of interesting events and trade shows. Office visits - Europe, the US, and Asia regularly to discuss the latest on Japan with presentations to small internal groups, managers, and external clients.
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Kirk Boodry
Kirk has 25 years experience researching Japanese telecom companies for both traditional investment banks and independent research houses. In 2011, he added Japan’s Internet companies to his coverage and more recently has dived into the fintech and generative AI themes.
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Takaki Nakanishi
Takaki Nakanishi has over 30 years of unique and broad experience in the auto industry, uninterrupted since 1994. Nakanishi ranked 1st in the Institutional Investor “All-Japan Research Team Rankings” for the auto sector for six years running from 2004 to 2009. He also ranked No.2 in 2012 and No. 1 in 2013 after spending time in asset management.
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Michael Brodie Brown
Michael has 15 years of experience in sell-side quantitative and fundamental research roles, he focuses on building value-added quantitative models.
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Ian Roper
Ian Roper is a highly regarded commodity strategist, with over 22 years of experience in metals based in London, Shanghai, Singapore, and now Tokyo. He brings his leading-edge thoughts on the markets as an unbiased independent analyst.
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Adrian Gornall
Adrian Gornall has over 35 years of pan-Asia sell-side and buy-side equities market experience. He is constantly seeking thematic investment opportunities in Japan that are being overlooked by the market. He meets daily with large and small capitalization companies and is an invaluable resource for lesser-known businesses.
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